Archive for August, 2009

Is radio advertising right for you?

Posted on August 1st, 2009,No Comments

Brief introduction of radio
Radio was invented at a time when there were various other technological innovations that were taking place. Most of them were related to communication system and aimed to improve it by coming up with concepts that can facilitate people to communicate with each other in simple and easy manner. Hence, it can be said that the invention of radio is also closely linked to that of discovery of telegraphy as well. Initially, radio was mostly used to communicate with large and small ships so that in case of any emergency, immediate help could be provided to them. With the passage of time however, as further improvements started to take place, radio was also started being used for other purposes as well. Even though people might feel that the presence of strong competitors such as mobile phones and internet might have curb the growth of radio but studies show that radio is still very popular amongst people of all kind and ages.
Why do people make use of radio?
Radio is now being used for various purposes. On one hand, a two-way radio allows people to give out and receive back messages and thus easily communicating with the other person or party. On the other hand, radio is also used as a source of entertainment and thus people can listen to all the latest songs that have come up while they are driving or even in their free time. Radio is included as an important component in mobile phones as …

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