Is radio advertising right for you?

Posted by admin on August 1st, 2009,No Comments

Brief introduction of radio

Radio was invented at a time when there were various other technological innovations that were taking place. Most of them were related to communication system and aimed to improve it by coming up with concepts that can facilitate people to communicate with each other in simple and easy manner. Hence, it can be said that the invention of radio is also closely linked to that of discovery of telegraphy as well. Initially, radio was mostly used to communicate with large and small ships so that in case of any emergency, immediate help could be provided to them. With the passage of time however, as further improvements started to take place, radio was also started being used for other purposes as well. Even though people might feel that the presence of strong competitors such as mobile phones and internet might have curb the growth of radio but studies show that radio is still very popular amongst people of all kind and ages.

Why do people make use of radio?

Radio is now being used for various purposes. On one hand, a two-way radio allows people to give out and receive back messages and thus easily communicating with the other person or party. On the other hand, radio is also used as a source of entertainment and thus people can listen to all the latest songs that have come up while they are driving or even in their free time. Radio is included as an important component in mobile phones as well and these days, satellite radios and internet radios are available for people. This has proved to be advantageous for people and thus apart from conveying messages and providing entertainment to people, they can be used to make people aware of different products and services through radio advertisement.

When and how is radio advertisement right for the person?

The best feature of radio advertisement is the relatively low cost which is associated with it. In order to get a radio spot, the company needs to invest relatively smaller amount as compared to the amount used to get a television spot. In this way, they can compete easily with those companies that are larger and competitive in nature. The success of the advertisement depends on the content and the quality of the advertisement being done through the radio. As long as it is perfect in all factors, the ad can definitely attract many customers through radio.

Important tips to make radio advertisement successful

As advertisement through radio only include the audio component and not visual, people need to take into account this factor when creating their ads. The voice should be clear and slow so that people can understand and comprehend the ad. The name of the company or the product being advertised should be repeated at least thrice and if humor, music or jingles are added, they are also a plus point for the advertisement.


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