Archive for the ‘advertisement’ Category

Is radio advertising right for you?

Posted on August 1st, 2009,No Comments

Brief introduction of radio
Radio was invented at a time when there were various other technological innovations that were taking place. Most of them were related to communication system and aimed to improve it by coming up with concepts that can facilitate people to communicate with each other in simple and easy manner. Hence, it can be said that the invention of radio is also closely linked to that of discovery of telegraphy as well. Initially, radio was mostly used to communicate with large and small ships so that in case of any emergency, immediate help could be provided to them. With the passage of time however, as further improvements started to take place, radio was also started being used for other purposes as well. Even though people might feel that the presence of strong competitors such as mobile phones and internet might have curb the growth of radio but studies show that radio is still very popular amongst people of all kind and ages.
Why do people make use of radio?
Radio is now being used for various purposes. On one hand, a two-way radio allows people to give out and receive back messages and thus easily communicating with the other person or party. On the other hand, radio is also used as a source of entertainment and thus people can listen to all the latest songs that have come up while they are driving or even in their free time. Radio is included as an important component in mobile phones as …

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Costs of Radio Advertising

Posted on March 8th, 2009,No Comments

Uses of radio
Radio was a device that was created more than hundred years ago; but even now, it is as important to facilitate communication as it was at that time. It was developed at a time where people were finding out ways to improve the different ways through which communication takes place. Even though in today’s world, people can easily communicate with each other through mobile phones and internet but there are various other purposes for which a radio could be used. Initially, radios were used to communicate with ships so that in case of any emergency, immediate help could be provided to the people aboard to reduce the extent of loss. These days, radios can be a source of entertainment for people as they can listen to their favorite songs, dramas and humorous plays through this device. This is why businesses and companies also find this to be a great opportunity to attract people by advertising about their products through radios.
Important points to consider regarding radio advertisement
There are several advantages as far as radio is used for the purpose of advertisement. Firstly, as people only get to hear the audio content of the advertisement and not the visual one, the ad should be effective enough to portray the complete picture and information about the product that they wish to promote. People listening to the ad should be able to create a picture in their mind once they listen to the ad and thus they should also be able to …

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